With a portfolio of over 200 games and growing, Genesis is a premier provider of content to leading casino operators. Radi8 provides the developer with the opportunity to move into the burgeoning mobile gaming market, while Bunfox games are aimed squarely at a younger, more tech savvy demographic. Both affiliates strengthen Genesis’s presence in the global online market, creating different content for compliance with a wide range of markets.
Fade Away and Radi8
Launched back in December 2018, Radi8 was initially developed to satisfy the demand of the South East Asian market. With a range of slots that are described as content rich and high tempo, these mobile first slots include the Rad+ feature designed to appeal to a new demographic of younger players.
Rad+ is an innovative points system that allows players to purchase power ups and boosters in order to increase their chance of winning. It’s a mechanic familiar from games such as Candy Crush but hasn’t crossed over into the online slots scene. That is, until now.
Owner Peyman Zadeh is keen to capture the attention of millennials who are constantly in touch with their smartphones, making Radi8 “a part of the player’s micro-moments that they carry with them anywhere and everywhere”. He acknowledges that it’s a cut-throat market but is keen to exploit the opportunity to connect with Radi8’s potential audience throughout the day. They recently showcased Jungle Jam, a 1024 ways to win slot with a fantastic RTP of 97.25% at ICE in London.
The Quick Bunfox
Bunfox is another affiliate with its sights set squarely on Asia and beyond. Combining a fresh take on gameplay with a rock-solid gaming mechanic, Bunfox is the brainchild of Geoff Hall, the man behind Zombie Blackjack and the recent release Lucky Cat Blackjack, both of which aim to bring game bai something fresh and new to the classic game.
Bunfox doesn’t just innovate in the gameplay mechanisms it employs; there’s a huge attention to detail that goes into the look and feel of their games to create added value for players. Lucky Cat Blackjack features a thrilling bonus feature that gives players the opportunity to win up to 100x their stake on the roll of the dice if the banker goes bust. It’s an innovative feature that is designed to create an exceptional gaming experience for blackjack players.
Like Radi8, Bunfox is aimed squarely at a younger audience who want exciting and challenging content to play on their smartphones. Bunfox’s mobile-friendly games include Bubble Fortune where players pop between 3 and 5 bubbles to win prizes and boost their RTP from 95 to 97%. Bunfox was recently nominated for its innovation in mobile and skills game supplier awards at the EGR B2B Awards.
Upping the ante
Genesis Gaming’s smart use of affiliates to deliver top-notch and groundbreaking content and gameplay features is already bearing fruit with the above Bunfox nomination at the EGR B2B Awards. Games from Radi8 and Bunfox plus content from parent company Genesis are integrated across platforms developed by in-house company IntelliGen for a seamless gaming solution. It’s a win-win for developers and players alike, allowing each company to concentrate on developing specific content for their niche market.
With a new breed of slots and table games igniting the market, Radi8 and Bunfox already have big plans to conquer Europe. We can’t wait.